With AI Overviews (SGE) and Featured Snippets, users are clicking less. Here is how to optimize for visibility when clicks go down.
Less than 50% of Google searches now result in a click. Google is answering questions directly on the SERP. Does this mean SEO is dead? No, it means we must optimize for "On-SERP SEO". Being the source of the answer in the AI snapshot is the new #1 ranking.
Optimizing for SGE
Direct answers, bullet points, and structured data (Schema) are your best friends. Use our Schema Generator to help Google understand your content instantly.
Zero-Click Optimization
| Goal | Tactic |
|---|---|
| Featured Snippet | Answer "What is X" in 40-50 words. |
| Video Carousels | Add timestamps to YouTube videos. |
| People Also Ask | Use FAQ Schema markup. |
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Category: Strategy