Internal links distribute authority and help Google crawl your site. Learn how to build a "Silo Structure" that boosts rankings.
You can spend thousands on backlinks, but if your internal linking is broken, that power won't flow to your money pages. Internal linking creates a hierarchy and tells Google which pages are most important. It also keeps users on your site longer, improving engagement signals.
The Silo Structure
Group your content by topic. A "Service" page should link to related "Blog Posts", and those posts should link back to the Service. Avoid random linking.
Anchor Text Strategy
Be descriptive. Instead of "Click here", use "Learn more about Technical SEO". This gives context to the crawler.
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Category: On-Page