Experience, Expertise, Authoritativeness, and Trustworthiness. Why personal experience is now the biggest differentiator in SEO.
With the rise of AI content, Google added an extra "E" to E-A-T: Experience. They want to know that the author has actually used the product or visited the place. This is how you beat generic AI articles.
How to demonstrate Experience?
Use original photos. Share personal anecdotes. Use phrases like "In our test..." or "When we analyzed...". Show, don't just tell.
E-E-A-T Checklist
| Element | Action |
|---|---|
| Author Bio | Link to LinkedIn and other articles. |
| About Page | Showcase team expertise and address. |
| Citations | Link to credible scientific/news sources. |
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Category: Content