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Keyword Cannibalization: Why You Are Competing With Yourself
KERVAN Team
November 5, 2025 6 min readAre multiple pages ranking for the same keyword? Learn how to identify and fix cannibalization to boost your primary pages.
Keyword Cannibalization occurs when multiple pages on your site target the same keyword. Instead of doubling your chances, you confuse Google. The result? Neither page ranks well, or they fluctuate wildly in the SERPs. Fixing this is often the quickest way to boost traffic without creating new content.
How to spot cannibalization?
Use our Keyword Intelligence Tool (Pro feature) or search `site:yourdomain.com "keyword"` in Google. If you see 5-6 very similar pages, you have a problem.
Solutions Matrix
| Scenario | Solution |
|---|---|
| Two strong pages | Merge content into one & 301 Redirect |
| One strong, one weak | De-optimize the weak page |
| Different intents | Refine titles to be more specific |
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Category: Technical